LE MERIDIEN ANNOUNCES THE 'ART IS LIFE' PROGRAMME AS PART OF STARWOOD'S CHECK OUT FOR CHILDREN PARTNERSHIP WITH UNICEF
Two adolescent girls from a junior secondary school talk about HIV/AIDS awareness and prevention on Radio Botswana, the national radio station in Gaborone, the capital. CREDIT : UNICEF/HQ01-0197/Giacomo Pirozzi
Le Méridien Hotels & Resorts today joined parent company Starwood Hotels & Resorts' partnership with UNICEF by launching the unique programme 'Art is Life' across its entire network of hotels and resorts in Europe, Africa and the Middle East. As part of the Check Out for Children partnership, 'Art is Life' gives guests the opportunity to support UNICEF's HIV prevention programmes in Africa through the addition of a $1 (or its local currency equivalent) donation upon checkout.
'Art is Life' supports projects that encourage young people to take the lead in raising awareness of HIV prevention and communicating life-saving skills to peers through the innovative use of children's media, drama, music and other creative activities.
Preventing infection among young people is key to an effective response to the global AIDS epidemic, but only an estimated 40 percent of young people have accurate and comprehensive knowledge of HIV prevention.
Examples of activities supported by 'Art is Life' include:
" 'Child-to-child' media networks which actively involve children in the development, production and presentation of radio and TV programmes for children. Topics discussed during the programmes include HIV prevention.
" Multimedia mobile units that travel to rural communities to disseminate information on HIV prevention using film and drama and also offer HIV counseling.
" Community theatre groups which raise awareness of HIV prevention and promote positive attitudes and behavior through drama. Members of the audience are invited to participate in the play and to make suggestions on how to solve problems raised in the story.
23 year old Gentilde Silva is performing a play to a lively crowd at a market place in Munhava, Mozambique. The story being presented is about a girl called Malua, who is HIV positive. Gentilde’s group is part of the ‘Teatro do Oprimido’ network. CREDIT: UNICEF/Moza01601/Giacomo Pirozzi
"The launch of Le Méridien's 'Art is Life' programme marks an important step in our support of global educational, creative programming. Together with UNICEF, our guests will be able to support innovative programmes targeted at educating young people about HIV through creative media, drama and music," said Eva Ziegler, Global Brand Leader, Le Méridien Hotels & Resorts and W Hotels Worldwide. "Le Méridien's goal is to nurture creative skills of people young and old - hence 'Art is Life' is a great opportunity to not only prevent and educate young people on HIV prevention but also develop the creative skills of young people in Africa, which potentially could open a new door for them in their lives."
There were nearly 2 million new cases of HIV in Sub-Saharan Africa in 2007 alone." said UNICEF UK spokesperson Joanne Andrews. "A greater emphasis on HIV education for young people is essential if we are to reduce rates of new infection. By supporting the 'Art is Life' programme, Le Méridien guests will be helping to give young people in Africa the chance to live a life free from HIV."
Since it was established in 1995, the Starwood and UNICEF Check Out for Children partnership has raised over $21 million worldwide for UNICEF's work through guest donations.
For more information, please visit www.lemeridien.com. For more information on Starwood Hotels & Resorts, please visit www.starwood.com/pressclub.
ABOUT UNICEF
UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. www.unicef.org.
ABOUT LE MERIDIEN HOTELS & RESORTS
Le Méridien brand, currently represented by 110 properties in 50 countries, was acquired by Starwood Hotels & Resorts Worldwide in November 2005. With close to 85 percent of its properties located in Europe, Africa, the Middle East, and Asia-Pacific, Le Méridien provides a strong international complement to Starwood's primarily North American holdings. Plans call for dynamic expansion of Le Méridien hotels and resorts within the next five years, concentrating in the U.S. and Asia-Pacific including destinations such as Dallas, Philadelphia and key cities and resorts in India, Thailand and China. For more information, please visit www.lemeridien.com. For more information on Starwood Hotels and Resorts, please visit www.spg.com or www.starwood.com/pressclub.
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