The Mina Effect

LE MERIDIEN ANNOUNCES THE 'ART IS LIFE' PROGRAMME AS PART OF STARWOOD'S CHECK OUT FOR CHILDREN PARTNERSHIP WITH UNICEF

Two adolescent girls from a junior secondary school talk about HIV/AIDS awareness and prevention on Radio Botswana, the national radio station in Gaborone, the capital. CREDIT : UNICEF/HQ01-0197/Giacomo Pirozzi

Le Méridien Hotels & Resorts today joined parent company Starwood Hotels & Resorts' partnership with UNICEF by launching the unique programme 'Art is Life' across its entire network of hotels and resorts in Europe, Africa and the Middle East. As part of the Check Out for Children partnership, 'Art is Life' gives guests the opportunity to support UNICEF's HIV prevention programmes in Africa through the addition of a $1 (or its local currency equivalent) donation upon checkout. 

Continue reading "Le Meridien announces ART IS LIFE program as part of UNICEF Check Out for Children" »

Posted by Mina Effect Team at 10:07 AM | Permalink

You can now download free podcasts (12 videos at present) related to the Le Meridien LM100 initiative and the creative people we have onboard already. Please use the link below to load the podcast directly in iTunes and then enjoy on your computer or iPod! 

What is LM100? Le Méridien’s experiences are defined and enriched by a group of cultural innovators and artists called Le Méridien100. The group comprises a global array of visionaries, from painters to photographers, musicians to designers, chefs to architects. LINK: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=270156795 (you must have iTunes installed)

Continue reading "Meet the cultural innovators and artists called Le Méridien100 through free video podcasts" »

Posted by Mina Effect Team at 04:26 PM | Permalink

A great new video we've created that uses the new Le Meridien feel and music to give a stylish look at the Le Meridien Mina Seyahi Beach Resort & Marina... enjoy the journey! You can also watch the video here

Posted by Mina Effect Team at 04:43 PM | Permalink

Le Meridien debuts its signature bed, a great new in-room experience. Key features:

Continue reading "In Room Experiences - the new signature Le Meridien Beds make a debut" »

Posted by Mina Effect Team at 02:36 PM | Permalink

The Le Meridien brand has embarked on a well-plotted journey of re-discovery. There are great new things to come in terms of look, feel, products and experiences for our guests.

Le Meridien targets the needs and desires of the creative guest, who by definition is an active, self-confident, optimistic, forward-looking, curious, open-minded individual always looking to learn something new. The look and feel of the brand has been enhanced to reflect this core sensitivity and the pilot lemeridien.com website set to launch in a few weeks will be testament to this. Other superb initiatives guests can expect to see in the short to mid-term include exciting culinary journeys, refreshed in-room design, a trademark Le Meridien bed and a unique arrival experience! Stay tuned for much much more...

Continue reading "A journey of rediscovery - the Le Meridien undergoes a fascinating transformation" »

Posted by Mina Effect Team at 02:10 PM | Permalink

The internationally renowned Le Méridien brand was established in 1972 by Air France "to provide a home away from home for its customers.” The first Le Méridien property was a 1,000-room hotel in Paris — Le Méridien Etoile. Within two years of operation the group had 10 hotels in Europe and Africa. Within the first six years the number of hotels had risen to 21 hotels in Europe, Africa, the French West Indies, Canada, South America, the Middle East and Mauritius. The group continued to grow and, by 1991, the total number of Le Méridien properties had risen to 58.

Continue reading "History of the Le Meridien Brand" »

Posted by Mina Effect Team at 01:51 PM | Permalink